In their work, the Laokoon group combines investigative research with artistic expression. The results are essays, documentaries, theater productions, lectures, and audiobooks that deal with political and philosophical topics centered around the question how our concepts of humanity and society have changed in the digital age.
© Konrad Waldmann
MADE TO MEASURE is an artistic and investigative data experiment: Is it possible to recreate a human
being based solely on their online data?
Create the doppelganger of someone you don't know at all? Stage a person's life down to the last detail, reenact and film it?
An audience full of people, one dataset and one question: Who is the person behind the data?
In the lecture performance "Before my very I" the group Laokoon will conduct a data experiment live on stage at Pact Zollverein: Analyzing the personality of one person in the audience based on their online data.
Every day all of us leave heaps of data on Google, Facebook, Amazon, Spotify, Netflix and other services. Studies claim that this data reveals more about our trueselves than even our partners, closest friends or family members know.
In their last project Made to Measure Laokoon delved into the reconstruction of the life of one person based on their google searches. Through this experiment they developed a state of the art algorithm that they will aply to the participants data. Can they replicate what they did in one year in only one hour?